THE STORY BEHIND THE REBELLION
THE STORY BEHIND THE REBELLION
Subversive Scents was born from an idea as bold as a guitar riff. What if The Rolling Stones’ unapologetic spirit could break free of music and disrupt an entirely new stage?
One day, some clever sod at a well known music company smelt the future, and three years later – with Mick, Keith and Ronnie’s stamp of approval, that idea became real.
We swapped the tongue for a nose, and Subversive Scents was born.
BUT WHAT THE F*CK DOES SUBVERSIVE MEAN?
BUT WHAT THE F*CK DOES SUBVERSIVE MEAN?
[subh vuh suhiv]
Turning everyday moments into middle finger statements. Living unapologetically and doing it your way, every time.
THE STONES’ SUBVERSIVE LEGACY:
While most bands sang love songs, The Stones wrote blues-drenched anthems of sex, drugs, and unrest.
In 1970, they broke from their record label and launched Rolling Stones Records, becoming one of the first major bands to own their music.
When censors tried to silence them, they doubled down with sly grins and sharper lyrics.
They blurred gender lines on stage, performing in flamboyant outfits, makeup, and women's clothing.
For over six decades, The Rolling Stones turned defiance into art; rewriting the rules and redefining what it means to be iconic.
2025:
THE REBELLION EVOLVES
The Rolling Stones latest act of subversion isn’t an album or a tour.
It’s Subversive Scents: a genderless collection built on iconic stories, that create iconic fragrances. This isn’t about elegance or “clean girl” minimalism – it’s about wearing your fragrance as loud as your playlist.
THE CREATION:
THE CREATION:
The bottle takes its cue from the classic apothecary shape – a nod to tradition, reimagined with a Stones twist. Inside, it distills decades of late nights, wild escapades, and anthems that shook the world into an olfactive experience. Topped with an unconventional twist-and-spray cap, it doesn’t just release scent – it unleashes a subversive energy.